Christina Force

Founder & Co chair of CA+ / Folio Editor

Ex-photo rep and production company founder, Christina Force is a New Zealand based photo-consultant who works with photographers and agents worldwide. Her online mentoring programmes help photographers anywhere rediscover their passion and promote their best work to targeted clients.

Christina has been a guest speaker at many AIPA conferences and seminars, in addition to The New Zealand Contemporary Photography Association, NZIPP, Axis Ad School, Unitec, Whitecliffe College of Art, CACT Sydney and The New York Academy of Film. She has been an International Photo Award judge since 2011, and has been interviewed for various publications including Capture Magazine, D Foto, The Photographer’s Mail, Pro Photographer, Better Photography, Campaign Brief Australia, and Agency Access.

Christina’s mission is to help serious photographers get paid to shoot what they love, and she specialises in sharing her 30 years of experience working with ad industry creatives around the globe.

Current Jury

Hugh Merrell

Hugh Merrell Merrell Publishers

Roy Flukinger

Roy Flukinger Harry Ransom Center, The University of Texas at Austin

Gordon Undy

Gordon Undy Pointlight Gallery

Steven Brown

Steven Brown History of American Civilization, Harvard University

Tina Schelhorn

Tina Schelhorn Galerie Lichtblick

Past Jury

Tatiana Kurtanova

Tatiana Kurtanova FotoLoft

Patrick Kahn

Patrick Kahn Snap Gallery / Snap Photo Festival

Elizabeth Poje

Elizabeth Pojé Elizabeth Pojé + associates