Founder & Co chair of CA+ / Folio Editor
Ex-photo rep and production company founder, Christina Force is a New Zealand based photo-consultant who works with photographers and agents worldwide. Her online mentoring programmes help photographers anywhere rediscover their passion and promote their best work to targeted clients.
Christina has been a guest speaker at many AIPA conferences and seminars, in addition to The New Zealand Contemporary Photography Association, NZIPP, Axis Ad School, Unitec, Whitecliffe College of Art, CACT Sydney and The New York Academy of Film. She has been an International Photo Award judge since 2011, and has been interviewed for various publications including Capture Magazine, D Foto, The Photographer’s Mail, Pro Photographer, Better Photography, Campaign Brief Australia, and Agency Access.
Christina’s mission is to help serious photographers get paid to shoot what they love, and she specialises in sharing her 30 years of experience working with ad industry creatives around the globe.