New Talent of the Year Award 2018 / Advertising

Identification of Cultivars

  • Prizes
    Gold in Advertising/Food, Gold in Fine Art/Still Life, Gold in Science/Other, 1st place winner in Advertising
  • Photographer
    Masumi Shiohara

I am an orchardist. I have endeavored to create an artistic record as a photograph of fruit that I have grown in its "most visually beautiful form prior to being harvested". My artwork is similar to "Botanical Art," seeking to depict both precision and a level of detail, combined with aesthetic beauty. Multiple fruits ripen in orchards. However, not all fruit can be considered an object of beauty, in terms of its shape or leaf distribution. Daily tending of plants which is done all year round, as well as weather conditions that change on a yearly basis result in annual variations in the final