2019 / Advertising
This was part of an advertising campaign for a DJ and an entertainer.This image portrays his breaking through the traditional barriers of creativity.While being engulfed in music,he seeks to find his inner expression.
An engineer by education; after leading a hardcore corporate lifestyle for 10 years; Sid left his job in 2015 and apprenticed with top commercial fashion photographers in the industry before starting out on his own.
The strongest, most defining aspect of Sid’s aesthetic is that he never conformed to the conventional ‘rules’ of commercial fashion photography, but made his own.
He has crafted his own unique style of commercial fashion photography by drawing inspiration from his personal treasure of memories and experiences he continues to keep acquiring from his love for traveling.