Bronze 2022 / Advertising / Food

Farmer'S Improvisation :As A Fruit Farmer and Breeder

  • Prizes
    Bronze in Advertising/Food
  • Photographer
    Masumi Shiohara

This series was conceived by me as a fruit farmer, breeder, and photographer. The reason why I made this is just an improvisation that I want to do something different in my daily farming work. This is a delicate work that requires the experience and intuition of a farmer. I think it was because I wanted to make grapes that were impossible to breed as a breeder. I wanted to have a dialogue with a fruit as a person. I also wanted to create a simple object using fruit. In Japan, fruit is often treated as a gift or luxury item, with high quality and high added value. This is partly due to the sm

Masumi Shiohara was born in 1974 in Nagano, Japan. He worked at a micro-machining company as a development engineer. After leaving the company, he took over the management of the family orchard from his parents and is now running a farm. While growing fruit here he became interested in capturing them into works of photographic art, a skill which he picked up by himself. The inspiration to capture these photographically originally came when he was requested to supply fruit on a branch to a botanical artist - since then he has continued producing photographic art works of fruit on a branch.