Bronze 2021 / Advertising / Self-Promotion

The Upside Down

  • Prizes
    Bronze in Advertising/Self-Promotion
  • Photographer
    Nicky Hamilton

The Upside Down is a surreal look into the mental state of my son during lockdown in the Covid-19 pandemic. Just a few weeks in and he found it difficult to sleep alone, worrying that the world was going to end. Three months without his daily routine of school, friends, laughter and fun is three months too long for an eight year old boy.

Nicky Hamilton (British, born 1982), is a photographer and former Head of Art at leading advertising agency M&C Saatchi. His method is highly filmic, designing and building elaborate sets to create pictures of extraordinary detail and narrative. His work explores characters’ emotional states by playing with performance and symbolism in order to produce deeply evocative moods.