2018 / Advertising / Food_AD

Identification of Cultivars

  • Prizes
    Gold in Advertising/Food, Gold in Fine Art/Still Life, Gold in Science/Other, 1st place winner in Advertising
  • Photographer
    Masumi Shiohara

I am an orchardist. I have endeavored to create an artistic record as a photograph of fruit that I have grown in its "most visually beautiful form prior to being harvested". My artwork is similar to "Botanical Art," seeking to depict both precision and a level of detail, combined with aesthetic beauty. Multiple fruits ripen in orchards. However, not all fruit can be considered an object of beauty, in terms of its shape or leaf distribution. Daily tending of plants which is done all year round, as well as weather conditions that change on a yearly basis result in annual variations in the final

Masumi Shiohara was born in 1974 in Nagano, Japan. He worked at a micro-machining company as a development engineer. After leaving the company, he took over the management of the family orchard from his parents and is now running a farm. While growing fruit here he became interested in capturing them into works of photographic art, a skill which he picked up by himself. The inspiration to capture these photographically originally came when he was requested to supply fruit on a branch to a botanical artist - since then he has continued producing photographic art works of fruit on a branch.