Uploaded Images :

Entry Title: "Sleeping Patterns"
Sane Seven
, United Kingdom
Category and Expertise: Advertising, Professional

Entry Description: Perfect sleep, whatever your sleeping pattern.
This series of images were created for Simba mattresses that are designed perfectly for couples with different sleeping habbits. Regardless of your size or shape or what you fancy doing in bed, Simba matresses are designed so that what your partner movements do not affect your sleep. In this playful advert, sleeping patterns were interpreted literally, which resulted in this beautiful and colourful campaign that helped the product stand out among its competition.
BTS: https://www.facebook.com/pg/Simbasleep/videos/