Gold 2017 / Advertising / Product

Sleeping Patterns

  • Photographer
    Sane Seven

Perfect sleep, whatever your sleeping pattern. This series of images were created for Simba mattresses that are designed perfectly for couples with different sleeping habbits. Regardless of your size or shape or what you fancy doing in bed, Simba matresses are designed so that what your partner movements do not affect your sleep. In this playful advert, sleeping patterns were interpreted literally, which resulted in this beautiful and colourful campaign that helped the product stand out among its competition. BTS: https://www.facebook.com/pg/Simbasleep/videos/?ref=page_internal